Current newspaper, the go-to publication for the public media world, just published a great piece about Open Air. It’s real now!
by Andrew Lapin, Current.org
Twin Cities Public Television announced Open Air May 7, describing the programming and promotional initiative as “tailor-made to meet the demands of a new Minnesota public TV audience.”
Open Air’s three pillars are online content, original programming and “community engagement,” which will include local events.
One such event is a bar night to discuss the U.S. Constitution, inspired by PBS’s miniseriesConstitution USA. The first event was held May 8, and the second will take place May 22.
“It’s about creating new content, but it’s also about spinning existing content in a fresh way,” Andi McDaniel, project leader for the initiative, told Current. McDaniel is currently the only tpt employee working on Open Air full-time, though the station will soon hire a producer and an engagement coordinator. An unofficial advisory board for the project includes seven tpt employees under 40 years of age.