Big news! We’re incredibly excited today to announce a brand new digital channel, brought to you by Rewire. Starting today, on 2.6, you’ll find tpt PETS (tptp), an on-air offering designed exclusively for an audience typically overlooked by public media: domestic animals! The new channel will feature shows including My Bionic Pet, Your Inner Fish, Inside Animal Minds and much more, including a “separation anxiety” block of calm Nature episodes from 7-9 AM on weekdays.
While we’re really proud of the work Rewire has already begun on pioneering efforts such as TV Takeover and Are You MN Enough?, it’s become clear that if we truly wish to transform the public media landscape, we need to reach out to new audiences– and that includes cats, dogs, and even ferrets.
Programming on the new channel will range from animal-oriented documentaries to “ambient” programming such as a livestream of a cat pawing a ball of yarn. But we’ll be especially focused on a few key areas: the educational readiness of puppies; unleashing the potential of America’s aging cat population; engaging a new generation of ferrets; and becoming preferred media partner for “doggy daycares” that align with our mission.
For more info, read the full press release.